Golden Hour Brand Identity System

This project focuses on the development of a comprehensive brand identity system for a hybrid service concept. The work includes research, brand positioning, logo design, color and typography systems, and applied touchpoints that demonstrate how the identity functions cohesively across real-world applications.

Golden Hour
Brand Identity System
Project Overview
Logo design and brand identity system for Laundry Boss, a hybrid laundromat and retro arcade lounge designed to transform waiting time into playtime. The identity system merges nostalgic arcade aesthetics with clear, functional communication to unify utility and entertainment within a single space.
Section 1: 
Golden Hour is a hybrid business with the core service being a Salon with a complimentary Cafe. Golden Hour is meant to create a solution towards putting more time into their consumers' quality time. It's meant to create a space where those with fast - paced lives can slowdown and unwind in an atmosphere suited to their mood.
Section 2: Identity System
The main idea of the identity is to portray a warm and welcoming environment that captures the beauty and serene that one feels during and after the services are provided. The color choices are meant to mimic the gradient of both a sunset and sunrise symbolizing a rebirth to a new you the most beautiful time of day: The Golden Hour. The Typography is meant to reflect a retro, yet refined look to embody a sleek and visually compelling experience.
Section 3: Applications
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Section 4:
Academic Project — Hybrid Service Brand Design
Visual Communication Design II | Spring 2026
The University of Texas Rio Grande Valley (UTRGV)
Instructor: Carol Record
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